The Kerala Tourism Facebook page has secured the first place among Facebook tourism pages of all states across the country in 2017.
The Kerala page which gathered 1.5 million likes, secured first place in a ranking done by Facebook based on total engagement with tourists that included reactions, shares and comments from January 1 and December 31, 2017, of various state government's Facebook tourism pages in the country.
The Kerala Tourism page pushed the Jammu and Kashmir Tourism department's Facebook page to the second place, while Gujarat's page came third. The list was released by Facebook on Wednesday.
The State tourism secretary reported that Kerala Tourism has been able to successfully convey the reasons why Kerala is a destination that should be on every traveller's itinerary.
The State Tourism minister Kadakampally Surendran lauded the entire social media team for their efforts. P Bala Kiran, Kerala Tourism Director, accepted the award at the Facebook office in Delhi. The recognition comes at a time when the State Tourism Department's digital marketing budget has been increased by 15 percent.
