After the successful completion of FIFA world cup tournament, Sony channel published some interesting reports. As per the report a total of 110.5 million viewers in India watched the FIFA World Cup tournament. The official broadcaster Sony Pictures Networks India (SPN) reports that the tournament which kicked off on 14 June had 64 live matches aired across Sony Ten 2, Sony Ten 3 and Sony ESPN channels gives unexpected profit for the channel.
The final match between France and Croatia held on 15 July was watched by 51.2 million viewers as per the calculations by the broadcaster. More than 70 million viewers watched the tournament on SPN’s video streaming platform SonyLIV.
The total cumulative reach for the FIFA World Cup 2018 on SPN was 254 million viewers which included live matches, wraparound shows, highlights, repeats, surround programming of FIFA World Cup on SPN Sports Network; terrestrial network and video streaming platform like SonyLIV.
Also Sony introduced four regional language feeds including Malayalam, Bengali, Tamil and Telugu and these were well accepted. The network said 40.7 million viewers across India have sampled the regional commentary feed. The local language feed which includes both four regional languages and Hindi was sampled by 70.7 million viewers, making up 66% of the overall tournament reach. Women viewers contributed 47% of the tournament’s reach.
As per the reports the channel was totally excited by the success of the 2018 FIFA World Cup Russia with the viewership meeting all their expectations. This definitely reflects the passion the sport is seeing in India.
The broadcaster, which has managed to bring more than 40 advertisers on television, is estimated to have clocked close to Rs 200 crore in advertising revenue. The 2014 edition of FIFA World Cup fetched the network Rs 100 crore of ad revenue.
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